Discover
Align & Execute
It's all about the money... but it's not!
A Leader's Guide to Aligning Purpose with Results
In today’s dynamic business environment, even the most ambitious strategies can falter without one critical element: alignment and execution anchored to a compelling vision and purpose. "Align & Execute" delivers a practical roadmap for business leaders striving to bridge the gap between vision and execution to achieve sustainable success. Through the book’s actionable processes, you’ll learn how to discover and articulate your personal vision and align it with the strategies that will bring it into reality in your company. The insights you gain will help you foster a culture of purpose-driven high performance manifested in the execution carried out by your key stakeholders—managers, teams, and owners.
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I downloaded the digital version of Align and Execute and knew after reading the first chapter this would have to be part of my physical library and ordered the soft cover as soon as it came available. Having read Rich’s leadership writings previously, I expected excellence, but this book moved to the top of my library for leadership and must have business books surpassing Good to Great! Books like this don’t come around often and this condenses the wisdom and priceless experience of top level CEO’s into a comprehensible and enjoyable impact resource! A must have for every entrepreneur and aspiring business person looking to sharpen their leadership skills!
Summit Builders
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I have read a lot of what Rich has wrote over the years. He has a great business mind and I have got a lot of value from his writing. I have no doubt that for those interested in business this book will be a great resource.
Trevor G
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Rich has now published his wisdom acquired over many decades of study and mentoring business owners. Running a business can be a lonely job. Open the pages of this book and welcome a true business and life coach into your world.
Steve V
EXPLORE
Align & Execute
Inside, you’ll discover:
Defining and communicating your vision–purpose, mission, and values–for maximum clarity and buy-in.
Strategies for recruiting your team of highly aligned and talented contributors whereby purpose-driven execution will occur.
How purpose-driven leadership delivers consistent financial outcomes, including ROI, cash flow, and enterprise value.
Packed with real-life examples from author Richard “Rich” Tyson, key questions, and proven frameworks, “Align & Execute” equips you to build a highly aligned organization that thrives on clarity, focus, and execution excellence. Whether you’re a CEO, entrepreneur, or business leader, this book will help you transform your strategic vision into measurable results—and chart a course for long-term success. If you’re ready to turn your personal aspirations into a tangible future for your business, “Align & Execute” will guide the way.
Rich is the founder and CEO of CEObuilder®, a company devoted to leadership development for over 35 years. With five decades of professional experience, Rich has coached and trained C-Suite executives across various industries, from Fortune 100 firms to startups. His career spans finance, marketing, and strategic planning roles, giving him a diverse business-to-business and business-to-consumer background. Rich shares insights in his Salt Lake Business Journal column and on the CEObuilder® YouTube channel. A Harvard MBA, he also teaches at top universities and enjoys Utah’s outdoors with his family. His passion lies in nurturing leaders at every career stage.