Matching the type of work your employees love to do with the needs of your business

Don't make 2021 a repeat of 2020. Get your team aligned and execute on your vision!

Price Increases to $647 on January 12th, 2021


Matching the type of work your employees love to do with the needs of your business

We all struggle with this as business owners. We have a vision for our company and we've worked hard to break that vision down into tangible goals. We communicate those goals to our leadership team and ask them to create projects and processes to help the business achieve those goals.

But then everything falls apart. Employees don't get the point of the projects.

Your leadership team struggles to convey the vision and direction of the company.

Your employees are disengaged from their work and you often find them not doing the right things at all. 

Numbers are all off target and you're wondering what the heck is going on?

Why can't your employees and leadership all get on the same page?

Why can't they see the same vision you do and feel excited about it?

Why can't we all just get aligned around one common goal and execute like mad?

What's the secret?


The "Align and Execute Masterclass" is a six week course that is geared at help you, the CEO, Owner, or Entrepreneur learn the skills you need to communicate your company vision and goals clearly to your team in a compelling way that gets them all excited, aligned and ready to execute, so that by the end of 2021 you can look back and say, 

"Wow...we actually did it! Look at how much we've accomplished!"

Special offer! Enroll now and get a 88% discount !

Here’s What You’ll Get When You Sign Up

  • 6 live weekly 1-hour training sessions: Each Monday at Noon
    , Mountain Standard Time, beginning on Monday, January
    25, 2021
  • 6 bonus live Q&A sessions: Each Friday at noon, Mountain
    Standard Time, beginning on Friday, January 29, 2021
  • Bonus Extra Week--Next Steps Plan
  • Two-Session Additional Bonus--Financial Management for
    Non-Financial Managers
  • Access to Private Facebook Group
  • Access to PDF Workbook
Understand and Master the 7 Levels of Business that constitute your job as CEO

Successful CEOs recognize that effective alignment and execution requires mastery of all 7 key elements of any business. You will learn about each of these in Week 1. 

Build a Clear and Compelling Vision

Many CEOs, owners and entrepreneurs know where they'd like to take the company - but how many of the other people we need to be successful share that same view? In weeks 2 and 5 you'll learn how to get alignment with your vision

Become Hyper Engaged 

In week 3, you will recognize the ways virtually all of us become distracted from the key components of keeping our teams aligned and engaged.

You will learn proven ways to overcome those distractions in Week 4!

STOP Putting out Fires 

Week 6 will focus on not only communicating your vision, value proposition, and strategies with your team, it will actually engage them in the crucial conversations that will begin to eliminate fire-fighting. 

Here’s what people are saying about Rich Tyson

Pete Rakozy

Digital Marketing for Roofers

Whenever I'm stuck in a mental rut he gets me out

Whenever I'm stuck in a mental rut with what strategy I should apply to my business, he always helps me get out of the mental mire and see things from a new point of view.

Being a CEO is lonely but with Rich I feel like I have brothers in business helping me advance.

Kevin Denning

Former CEO of Cirris Systems

Having someone in my corner made all the difference

"For fifteen years Rich coached me as I took over the CEO position from the founder. We bought out the company, grew significantly and had to move into a larger facility to allow continuous expansion. The knowledge and skill have helped me move the company to a new level. As someone who wants to always improve, having someone in my corner made all the difference


6 Live Weekly 1-hour Modules + 6 Bonus Live Q&A Sessions


Module 1: Aligning & Executing to the Needs of YOUR

Week 1: January 25th, 2021

This initial module focuses on the 7 distinct components of business
success-- your success as a CEO, owner, or entrepreneur.

These 7 components are the needs of every business. If you align your team,
and if you get them highly engaged to these 7 components, the success of your
enterprise is virtually guaranteed!



Module 2: The Critical Importance of YOUR Vision for Your Enterprise

Week 2: February 1, 2021

We’ll address what constitutes a strong, effective company vision--and why you
must have one to align and engage your stakeholders.

This module focuses on your WHY and how it relates to the unique value
proposition of your business. We’ll show you how your Purpose, Mission, and
Values can create outstanding team alignment and engagement.



Module 3: Adjusting YOUR Mindset toward Alignment and Engagement

Week 3: February 8, 2021

If you are like virtually all CEOs, owners, and entrepreneurs (and we assume you
are), you are driven by an endless array of urgent issues.

While these are undoubtedly important, they also serve as huge distractions from
the most critical factors in aligning and engaging your team.

We’ll address the most common distractors as demonstrated by the feedback of
our recent survey of CEOs--and we’ll address ways to help you get focused on
your highest leverage strategies to engage and align your team.



Module 4: Aligning YOUR Personal Purpose, YOUR WHY,
with that of your Business

Week 4: February 15, 2021

In order to fully align and engage others, you must be fully aligned and engaged

As Mark Twain once said, “The two most important days in your life are the day
you are born, and the day you find out why.”

This module addresses how your heart (your personal passion) must lead to your
head (your cognitive model for operationalizing your passion), thereby creating
highly communicative credibility with your constituencies--your customers, your
team, and other stakeholders.



Module 5: Wordsmithing YOUR WHY and Aligning it with the Vision & Value Proposition of YOUR Business

Week 5: February 22, 2021

This module is where the rubber begins to hit the road!

It is where you put pencil to paper to set forth your WHY--and align it with the
Purpose, Mission (including your Value Proposition), and the Core Values of your
company, as you see them.



Module 6: Collaboration with YOUR Team

Week 6: March 1, 2021

Opening your kimono, that is, being vulnerable enough to share your WHY and
your ideas regarding your vision for your company.

This module is about the process of opening up with your closest stakeholders--
and how to engage them in constructing a truly compelling company vision based
on your company’s Purpose, Mission (Value Proposition), and Core Values.

The goal here is to create your version of True North, addressing all 7
components of business success, to which all company stakeholders can align
and engage.



Three Free Bonus Sessions!

Three free bonus sessions follow the six weeks of live trainings and Q&A sessions.  You will learn how to use your Company Vision strategically in the first bonus session, and the last two bonus sessions are hands-on Financial Management for Non-Financial Managers training.  No accounting or financial expertise needed!  We will help you understand the essential financial concepts and processes that drive success.

Bonus Session 1
What's Next?

Bonus Module

Learn how you can use your Company Vision strategically to:

● Attract the best talent
● Build highly aligned operational competencies to create a continuous, growing culture of high engagement
● Build a highly effective and efficient operating process (value stream) to
create your products/services on a consistent, high quality basis

●Consistently deliver your Value Proposition to your customers

● Achieve your desired financial outcomes

Bonus Session 2
Financial Management for Non-Financial Managers 1

Bonus Module

This hands-on experiential training has been designed to enhance the learner’s understanding of critical financial concepts and processes that drive successful companies.

It requires no accounting or financial expertise; simply an open mind, attentiveness, and willingness to engage.

You will come away with significant improvement in your ability to communicate on the essential financial issues in your business.

Bonus Session 3
Financial Management for Non-Financial Managers 2

Bonus Module

This hands-on experiential training is designed to build on what you have learned in Bonus Session 2.

It will help you understand how various audiences in the “financial community” use your financial information.

We’ll address key concepts and ratios that are meaningful to your ownership, banks, the IRS--and most importantly--for you to successfully lead and manage your company.

This will arm you with the language and understanding you need to speak confidently regarding the financial status and plans for your enterprise.

About The Course Instructor, Rich Tyson

Rich Tyson has worked with CEOs from over 60 different industries on everything from start-ups to helping them sell their companies. He is the founder and president of CEObuilder and has been a key player in other entrepreneurial ventures, as well as working for Fortune 100 firms. He is a highly acclaimed speaker, facilitator, and business coach. He writes regular blogs and business columns--and is the primary presenter on the CEObuilder Channel on YouTube. Rich holds a bachelor's degree from Weber State University and an MBA from the Harvard Graduate School of Business. 

The is the last chance to get this course at this price!

Normally, if you were to attend this training live, it would cost $2000 per person over a two day in-person session. But given the spirit of the holidays and since 2020 has just been a hard year, we want to offer all CEOs, Business Owners, and Entrepreneurs the opportunity to get the knowledge and coaching they need to make 2021 the best year ever.

Here's what you're getting:

  • 6 x Live Weekly Training Modules - 6 x 60 minute Live Training Sessions and a PDF Workbook ($1000 Value)
  • 6 x Bonus LIVE Q&A Sessions - Get Weekly Live Small Group Sessions to answer your questions ($1000 Value)
  • Bonus Next Steps Module - Get an EXTRA Week of LIVE training and Your Next Steps Plan ($500 Value)
  • Bonus Financial Management for Non-financial Managers - Get an EXTRA mini course on making financial statements your best friends instead of boring enemies. ($500 Value)
  • Private Facebook Group - get one-on-one access via the private Facebook group and collaborate with other students.
  • PDF Workbook - follow along with this workbook to get maximum value from the course

Total Value: $3000

Your Price: $347

Align & Execute Course

Price increases January 12th, 2021 to $647



  • 6 Live Weekly 1-hour group training sessions
  • 6 Bonus Live Q&A Session with Rich Tyson
  • Bonus:  Next Steps Planning Session
  • Bonus: Financial Management for Non-Financial Managers 
  • Access to Private Facebook Group
  • PDF Workbook

Price Increases to $647 on January 12th, 2021


100% Satisfaction Guarantee for 30-Days

If for any reason you are not satisfied with the course, after showing up for each weekly meeting and completing the homework within the first 30 days of starting the course,  we'll give you a full refund, no questions asked (though we would love to hear your feedback on how we could have improved).

We know just how impactful this course will be and we want to provide you some positive pressure to ensure you show up, do the work, and get the value out of the course.

If you do the work and we don't deliver on your expectations, then you deserve a full refund. 

If we show up and deliver what we promised, but you fail to do your part, then no refund will be granted. 

Don’t wait! Look at what others are saying about trainings from Rich Tyson

Rich Marker

CEO, All Metals Fabrication

Being an effective CEO is Hard Work...

"...if you have a high need to maintain and improve your knowledge base and leadership skill set, I highly recommend CEObuilder as a valuable tool to improve your ability as a CEO"

Dave Freeman

CEO Glenwood Intermountain Properties

"..worth hundreds of thousands of dollars..."

For over fourteen years, I consistently turned to the other company presidents in my CEO Forum Group for objective advice. To a man, they are intensely interested in my issues – and are brutally honest in their counsel. Their input has been worth hundreds of thousands of dollars to me

Joe VanDenBerghe

CEO, Setpoint Engineered Systems

" incredible resource..."

From financing alternatives, to strategic planning, to hiring and recruitment issues – I have relied on my CEO Forum. A group of a dozen bright, articulate CEOs is an incredible resource.

Frequently Asked Questions

What's included in the Align & Execute Masterclass?

  • 6 x 60 minute live training sessions with PDF workbook
  • Get Weekly Live Small Group Coaching Sessions to answer your Questions
  • Get an EXTRA week of LIVE Training and Your Next Steps Plan
  • BONUS: Financial Management for Non-financial Managers
  • I don't have a team yet - can I make the most of this course without a team?


    • Because this Align & Execute Masterclass teaches you principles and tactics that can be used now with a team of one-or-one hundred.
    • You'll get access to the recordings that you can reference later when you have a team (and the price goes back up to $2000)
    • PLUS...almost everyone at one point of their life needs to get a team to align and execute around goals, be it in work or in recreation.

    So, we've got you covered!

    How much does it cost?

    Normally, this live course would cost $2000 to attend live. 

    Over Black Friday we offered it for $200, the lowest price ever and promised not to offer it at that price again, to be fair to those who took advantage of that offer.

    We're offering this course today for a one time payment $347.

    No coupon is required, just scroll down and pick which option works best for you.

    Is there a Guarantee?

    In order to qualify for a refund you must attend each training (live or recorded) and complete the weekly assignments.

    Having completed those requirements, if for any reason you are not satisfied with the course, you can ask for a full refund within the first 30 days of starting the course.

    What if I can't attend live?

    Each session will be recorded via Zoom and replays will be made available within 24 hours for you to review and complete the weekly homework.

    Can I have my entire team on the calls?

    YES! Since this is all about getting your team to align and execute, yes! But please limit it to your leadership team.

    Align & Execute Course

    Price increases January 12th, 2021 to $647



    • 6 Live Weekly 1-hour group training sessions
    • 6 Bonus Live Q&A Session with Rich Tyson
    • Bonus:  Next Steps Planning Session
    • Bonus: Financial Management for Non-Financial Managers 
    • Access to Private Facebook Group
    • PDF Workbook

    A Personal Note from Rich Tyson

    In light of the events of 2020, we know, just like you, just how trying these times have been. We've been working on this course for over a year and just couldn't wait any longer to get it out live.

    If there ever was a time to get your team aligned to execute it's now. 

    Take action now to ensure 2021 is your best year ever.


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